Advisory Board
Ladybug established its Advisory Board to support the Company's ongoing efforts by providing feedback and expert advice on issues relating to business development, emergent social issues, marketing strategies and program management.
Ladybug's Advisory Board comprises several widely regarded experts individuals working in a variety of alcohol-related fields:
Douglas J. Beirness
Douglas Beirness, Ph.D., is a Senior Research Associate with the Canadian Centre on Substance Abuse and President of Beirness and Associates, Inc. He is a member of several committees, including the U.S. Transportation Research Board Committee on Alcohol, Drugs and Transportation and the International Council on Alcohol, Drugs and Traffic Safety (ICADTS). His research on impaired driving, the development of high-risk lifestyles, and the perception of intoxication and impairment has appeared in several medical, health, and road safety journals. Douglas holds an M.A.Sc. in Addictions and received his Ph.D. in psychology, specializing in alcohol studies, from the University of Waterloo .
James G. Wigmore
Forensic Alcohol Toxicologist, James Wigmore, BSc, served as a member of the Alcohol Test Committee, the sole advisor to the federal Minister of Justice on breath and blood alcohol testing, from 1993 to 2005. After twenty-nine years, James retired as a Senior Scientist from the Centre of Forensic Sciences in Toronto . He is a recipient of the prestigious Derome Award—recognizing outstanding contributions in the field of forensic science—and is a designated analyst under section 254(1) of the Criminal Code of Canada. Also an accomplished expert witness, James has testified in over 600 criminal trials and has published numerous studies. James obtained his honors BSc from the University of Toronto in 1980.
Ladybug's Advisory Board is supported by the professional legal services of Wildeboer Dellelce and the financial advisory services of KPMG LLP.